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A franchise agreement lives through many distinct phases over its life. Most brands track each phase in a different spreadsheet, by a different person, with no single thread connecting what was promised to what's actually owed.
Created by Eric Lavinder, a 25-year franchise executive - also founder of Scale For Success.
Royalties drift from contract terms
Rate changes, renewal terms, and fee schedules live in PDFs no one re-reads.
Renewal dates surface too late
Without a lifecycle view, key dates show up only when they're already urgent.
Transfer opportunities get left on the table
One of the biggest revenue levers in franchising - and most brands track it loosely, if at all.
Leadership sees lagging numbers, not the why
By the time a shortfall shows up in revenue, the cause is months old.
What RevArc is - and isn't
Not another CRM.
The question RevArc answers: across every active, expiring, and at-risk agreement, what revenue should you have - and what's actually happening to it?
It is
- A system that tracks the full financial value of every franchise agreement, start to finish
- A view of what every agreement is worth over time - and what events change that value
- A way to connect what needs to happen with what it costs or saves to do it
- Built for franchisors, multi-unit operators, and the capital partners who fund them
It is not
- A sales CRM with prospect records or follow-up sequences
- A royalty accounting system that tracks what's been paid and collected
- A store-level ops tool tracking daily sales or ticket averages
- An internal dashboard built for one person or one team
The platform
One system, every stage of the franchise relationship.
From signed agreement to renewal or exit, RevArc keeps revenue obligations and reality connected.
01
Contract Intelligence
Royalty terms, fee schedules, and renewal clauses extracted and tracked from first signature to final exit.
02
Revenue Reconciliation
What an agreement says should be happening, compared to what actually is - unit by unit, not buried in a spreadsheet.
03
Renewal Alerts
Key dates surface before they're urgent, not after they're missed.
04
Transfer Opportunity
The single biggest revenue lever most brands track loosely - surfaced clearly, so it’s never the one that slips.
05
KPIs & Benchmarks
Know what to track and how to measure it - so you catch a drift in weeks, not after it's already cost you a year.
06
Leadership Reporting
Board- and PE-ready views of pipeline health and revenue performance.
Six areas, working together - not six separate tools. Built from inside actual franchise development and operations work.
Knowing what revenue should be per agreement isn't a data problem - it's a franchise problem. Royalty structures, fee escalations, renewal exceptions, and development obligations all carry real legal and operational nuance. That's the kind of knowledge that comes from running franchise development, not from observing it.
RevArc is where franchise revenue is managed, measured, and grown - maximizing the value of every franchise relationship across the full lifecycle.
Who it's for
Built for the people accountable for franchise revenue.
If any of this sounds familiar, RevArc was built for your seat.
- You lead development, operations, or finance for a multi-unit franchise brand.
- What's contractually owed lives across agreements, spreadsheets, and a handful of different systems - not in one place.
- You've been surprised by a missed renewal, a stale transfer, or a number that didn't match what the contract said.
- You report pipeline and revenue health to leadership, investors, or a board.
- You're scaling past the unit count where manual tracking still works.